That means Swag?

Swag Swagg or the term originally comes from the word 'Swagger' in English which means overall "how to present the world with confidence and style." This is the sophistication of the dress style associated with a "cool" attitude.

Be a "Swagger" or "be Swag" is a way to behave and appear in the world in a way that generates respect in your environment.
The term Swagger has long been used in the American black neighborhood in the late 70s and early 90s. The term reappeared since the 2000s being popularized by some rappers Atlanta and Houston.

The Swag is by definition the result of the combination of attitude shifted and a different look that allows you to be perceived by those around you as an individual part, as your atypical behavior by your avant-garde style or offset.